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The Morning Bergeron
Oliver Buchannon
Rob Bergeron

Louisville Realtor and Owner at Winner Realty. Writing about whatever's on my mind.

Rookie Numbers

Jul 10, 2026

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3 min read

Rookie Numbers

We're 52% through the year. Are you 52% of the person you meant to be? There's a whole second half to fix that.

Rob Bergeron
Rob Bergeron
Everybody's Got Their Thinking Caps On

Jul 9, 2026

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3 min read

Everybody's Got Their Thinking Caps On

Rhythm — you have it or you don't. That's a fallacy.

Rob Bergeron
Rob Bergeron
When The Levee Breaks

Jul 8, 2026

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2 min read

When The Levee Breaks

When the water's rising and you can't see the door, you don't need one perfect answer. You need a stack.

Rob Bergeron
Rob Bergeron
Did You Know Taylor Swift Got Married, Apparently?

Jul 7, 2026

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3 min read

Did You Know Taylor Swift Got Married, Apparently?

I cut twenty words out of my feed and got an hour and a half of my life back. Turns out the algorithm was the potato chips.

Rob Bergeron
Rob Bergeron
The Birds Keep Coming

Jul 6, 2026

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3 min read

The Birds Keep Coming

I wrote one post about the birds in my backyard. Now there's a whole ecosystem — and it's not just in the yard.

Rob Bergeron
Rob Bergeron
Nobody Wrote a Swan Song for the Elevator Operator

Jul 2, 2026

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3 min read

Nobody Wrote a Swan Song for the Elevator Operator

Louisville's arguing about small businesses using AI. I think almost everyone's looking at it backwards — and here's my angle.

Rob Bergeron
Rob Bergeron
So Beautiful or So What

Jul 1, 2026

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4 min read

So Beautiful or So What

Tolstoy says the purpose of life is joy. Paul Simon shrugs and says it's whatever you make it. I'm starting to think they're the same sentence.

Rob Bergeron
Rob Bergeron
Check Your Screen Time. That's Your Answer.

Jun 30, 2026

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2 min read

Check Your Screen Time. That's Your Answer.

Mine says 4.5 hours a day. Here's what I'm doing about it.

Rob Bergeron
Rob Bergeron
Groggy Is the Exception Now

Jun 29, 2026

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3 min read

Groggy Is the Exception Now

How I know my life changed: I woke up groggy one time, and it surprised me.

Rob Bergeron
Rob Bergeron
I Finally Stopped Saying Not Me

Jun 26, 2026

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5 min read

I Finally Stopped Saying Not Me

I spent thirty-odd years saying "not me." Here's what I found on the other side of that.

Rob Bergeron
Rob Bergeron
It's Harsh.

Jun 25, 2026

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3 min read

It's Harsh.

Giving up the good stuff is the price of admission. But there's growth in what fills the empty space.

Rob Bergeron
Rob Bergeron
My Dad Got Way Cooler after 60

Jun 24, 2026

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3 min read

My Dad Got Way Cooler after 60

Before I was born, my Dad lived like James Bond. Then Ohio happened, things slowed down, and he disappeared into his den. Retirement gave it all back.

Rob Bergeron
Rob Bergeron
We Get No Second Chance in This Life

Jun 23, 2026

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3 min read

We Get No Second Chance in This Life

So a hot pulse is alright (it's alright).

Rob Bergeron
Rob Bergeron
It's Not Weird, It's Just Different

Jun 22, 2026

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2 min read

It's Not Weird, It's Just Different

The difference between weird and different is just whether you've looked closely yet.

Rob Bergeron
Rob Bergeron
The Man You Used to Be

Jun 19, 2026

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5 min read

The Man You Used to Be

The people who knew you before you grew are still holding you to who you were. Some of those expectations are a gift. Some you need to walk away from.

Rob Bergeron
Rob Bergeron
Don't Wish Away Your Time

Jun 18, 2026

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2 min read

Don't Wish Away Your Time

A colon cancer diagnosis, six months of chemo ahead, and why I'm not wishing it away.

Rob Bergeron
Rob Bergeron
Don't Let the Last One Sour You

Jun 17, 2026

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4 min read

Don't Let the Last One Sour You

On Uncle Tupelo, the "who not how" of collaboration, and why one bad partnership shouldn't stop you from starting the next one.

Rob Bergeron
Rob Bergeron
Great Neighbors

Jun 16, 2026

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4 min read

Great Neighbors

Louisville is delivering cashflow and appreciation while the rest of the country figures out its next move.

Rob Bergeron
Rob Bergeron
The Wonder That's Already There

Jun 15, 2026

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3 min read

The Wonder That's Already There

I planted seeds a few weeks ago. Locked in three new bird species this weekend. Treating my yard like it's a biodome.

Rob Bergeron
Rob Bergeron
Birds, Birds, Birds

Jun 12, 2026

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5 min read

Birds, Birds, Birds

The quiet war over hummingbirds. And hopes for more goldfinches. This morning's post is for you.

Rob Bergeron
Rob Bergeron
Including Moderation

Jun 11, 2026

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2 min read

Including Moderation

On temperance, letting loose, and the boredom that breeds creation.

Rob Bergeron
Rob Bergeron
Let This Be a Kernel

Jun 10, 2026

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2 min read

Let This Be a Kernel

On the warm fuzzies, the people you love, and middle-of-the-week kindness.

Rob Bergeron
Rob Bergeron
Time To Evolve

Jun 9, 2026

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3 min read

Time To Evolve

On Monaco, wide cars, narrow streets, and why sitting out the AI wave isn't an option.

Rob Bergeron
Rob Bergeron
Send Claude Your Chromosomes

Jun 8, 2026

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4 min read

Send Claude Your Chromosomes

Personal Healthcare is changing RAPIDLY!

Rob Bergeron
Rob Bergeron
Get Out of Your Golden Age, Let's Create Now.

Jun 5, 2026

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3 min read

Get Out of Your Golden Age, Let's Create Now.

On $50,000 houses, stuck sellers, and the sooooo much opportunity hiding in this market.

Rob Bergeron
Rob Bergeron
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