Berkshire Hathaway just acquired Taylor Morrison Homes for $6.8 billion.
Announced over the weekend. A 24% premium to Taylor Morrison's May 29 closing price. $8.5 billion total enterprise value including debt. Warren Buffett's biggest housing-market bet on record. And it was Greg Abel — Buffett's successor — who negotiated the deal.
Think about what that means.
When the most patient capital allocator alive pays a 24% premium to swallow a national homebuilder whole, that's not a real estate bet. That's a thesis on the next decade of American housing demand. Buffett doesn't buy at tops. He buys before everyone else figures out the bottom is in.
Buffett does not think the housing market is about to tank.
Had a great call today with one of our agents, Shey Blake, and one of my clients, Dom Garmon. We got into short sales, novations, all the nuance that lives underneath the surface of creative real estate. And honestly — I don't know. It just reinvigorated me in the best way.
There is so much room to be creative in this space. As long as you know the rules, you can do a lot of things most people don't even know are possible. And that's the thing — most people never find out those things are possible because nobody ever tells them.
That knowledge didn't come fast for me. I'm 12+ years into real estate investing now, and it took probably six or seven years of going to meetups — six or seven different ones — before I really felt like I had a handle on it. Sitting in rooms with Harry and others, learning from people who had spent decades in the weeds. Self-directed IRAs. Lease options. Land contracts. Assignments. Novations. Short sales. People with niche, specific, hard-won knowledge that you just cannot pick up on your own. You have to be in the room. You have to do the time. There's no shortcut.
And here's the thing about working with clients like Dom — my clients are wizards. I mean that. When I get to work alongside someone who has deep expertise in a specific area, I get to learn their magic. I get to absorb it, understand it, apply it. And then I get to bring that magic to every other client I work with. That's how knowledge compounds. That's how you get better at an exponential rate instead of a linear one. It feels good — genuinely good — to be in that kind of exchange.
Today, getting to share all of that with Dom and Shey — that's the part that feels like a gift. It took a long time to learn this stuff and put it all together. The years in those rooms. The meetups. The conversations with people who were generous enough to share what they knew. And now I get to pass it on.
That's really what separates Winner Realty from other brokerages. I'm actively teaching my agents how to do this — assignments, novations, short sales, lease options, land contracts. Not because it looks good on paper, but because I want them to be able to genuinely empower their clients. Sellers, investors, everyone who walks through the door. I want this knowledge out in the world doing real work.
And then someone trusted me to list an industrial property. And I got to go learn an entirely different set of rules in the commercial space — all its own nuances, its own language, its own rhythm. That's how it keeps going. Every time you think you know enough, the door opens to something else.
I feel lucky. Lucky to have spent so much time in rooms with smart, generous people who were willing to share what they knew. I try to do the same. And days like today remind me why.
Also — any land developers in the house looking for more projects? I've got a proposition for you. Hit me up.
Warmly,
Rob Bergeron
Owner–Realtor at Award-Winning Winner Realty
PS: Teach me! What's the neatest thing you've learned lately in the real estate or investing space? I want to hear it.
PSS: The STR tax story every high-income investor should hear. National data is showing a surge in buyers searching for short-term-rental-eligible properties in 2026 — and the driver is bonus depreciation. High-income earners who qualify as real estate professionals or meet material participation requirements can use cost segregation and accelerated depreciation to generate substantial first-year write-offs. Physicians, business owners, tech executives, high-income W-2 earners — they're all waking up to this. Buy an STR-eligible property in 2026, cost-seg it, and wipe out a significant portion of your W-2 tax bill in year one. Most people don't know this is possible. Now you do.